Logo Design Services

Logos have been in existence for thousands of years. The earliest logos were nothing more than simple distinctive markings, symbols, or literal brands, that were created to signify the maker of a product or communicate the type of products that a particular merchant was selling. For example, under the reign of Henry III, in the year 1266, England’s Parliament passed legislation requiring that all bakers use a distinctive mark for the bread they sold. Historians widely believe that this was England’s first legislative act, concerning trademarks.

The modern logo began its evolution following the introduction of trademark laws in the 19^th Century. Jack Daniels’ iconic logo dates back to 1875, shortly after Congress passed the US Trademark Act of 1870—in an attempt to establish a federal trademark regime which was rejected by the Supreme Court. In 1876, the Bass Brewery’s famous red triangle became the first trademark to be registered in the UK, after the Merchandise Marks Act was passed in 1862.

As the Victorian era progressed and the first brands were established, these trademarks became more complex, and evolved into logos, as the discipline of graphic design emerged as an art form. Modern-day logos have shifted from complex visual statements, back to more simplistic imagery, in order to stand out in a world of visual overload and make them more easily recognizable across multiple media channels, including mobile phones and tablets.